Nowadays, social networks are essential digital tools to develop activity and improve the online reputation of a hair salon, a beauty salon, a barber or a spa center.
In fact, social networks like Facebook and Instagram have become an integral part of any successful commercial strategy. They represent a full -fledged communication lever and are an essential way to publicize your hair salon and quickly fill your agenda online.
Why is it essential that your hair salon is interested in social networks? How to properly use social networks to manage your hair salon or beauty institute? This is what we will discover in this article.
Why is it essential to be interested in social networks ?
Social networks are part of the communication media whose audience is not negligible, they are an integral part of our daily life. So if social networks are a real communication and sharing tool for users, they also have another advantage for brands. Given the constant presence of Internet users, beauty institutes must seize this opportunity to offer attractive content in order to generate more traffic, retain customers, increase turnover and communicate your brand.
Gain visibility
Social networks are considered communication channels today. They allow you to promote your products and services in response to consumer expectations. In addition, they give you the opportunity to improve your classification on search engines. So, more visibility online.
If you do not have a presence on Social Networks, you lose the opportunity to meet new customers generally connected to the Internet, which will then give your competitors the possibility of enjoying it.
Conquer new customers
Social networks offer you the possibility of publishing different types of content (images, videos, texts ...) thanks to which you can promote your know-how and your professionalism . Consequently, you can attract new customers in your hair salon, barber, beauty institute or spa and seduce them to become addicted to your services
Retain existing customers
Using social networks to communicate your show is not only to arouse the attention of new customers, but also to establish a lasting relationship with your regular customers . Above all, they allow you to create contests, increase engagement (post and share), instantly follow user reactions in your pages to deal with your e-reputation and gain their confidence. The objective is to create a real community around your hair salon or beauty institute.
How to properly use social networks to manage your hair salon or beauty institute?
Social networks offer unrivaled opportunities for beauty salons and institutes, these are visibility, information and communication tools.
But how to use them effectively?
Here are some tips that can help you manage your hair salon, beauty institute, barber or spa center on social networks:
Create your own pages
It is advisable to create pages dedicated to your activity, do not mix between a private account (for individuals) and a page that represents the image of your brand. It is recommended to hire a community manager who will take care of the federation and animation of your community, .= he will be the manager of your brand’s image online.
Inform your profile
It is essential to provide the maximum number of information on your show, beauty institute, barber or spa on social networks to facilitate communication with your customers: address, telephone number, email, website, timetables Opening ... and any other information that can facilitate the customer to find your hair salon and make Book appointments easily. As you can promote your publications in order to have maximum visibility.
In order to take advantage of the Social Networks, you must create a link and maintain contact with your customers. To do this, it is good to optimize your publications, you can :
- Use good hashtags
So that your customers find you more easily on Social Networks, it is wise to support your publications with Hashtags (keywords). These can help you reach a large number of people connected to social networks, generate more commitment to your publications and improve the image of your hair salon, beauty institute or spa.
There are many tools that allow you to analyze the hashtags and know which of them are more sought after according to the theme you are targeting. In your case, you will do your research on the subject of beauty and well -being. Many people do their research with precise keywords, so if you manage to choose your hashtags, you will benefit from being among the first.
- Organize contests
Organizing competitions will increase the commitment and audience of your virtual community. Competitions often attract people's attention. Concretely, you can for example offer your fans to win facials, massage sessions or a basket filled with different beauty and well -being products. You can do this by asking them to like, share your publication and tag their friends and those who will get more interactions will win. You can also, for example, choose three or four winners to increase the chances and participation.
- Interact with users
Interactions with your followers will strengthen the link between them and your beauty salon, hair salon or spa. So, as your fans interact with your content, you can also do the same thing. A simple "like" will be greatly appreciated, and a comment will be even better and it will show them that you really care about them.
- Use Stories on social networks
Our last advice concerns the use of stories. As you know the stories are today the trend on social networks, this is the means by which you stimulate the commitment of subscribers. Most mainly publications that are highly appreciated by the public. In addition, you can publish tutorials, communicate on the use of your cosmetic brands or promote your offers with your customers. This will allow you to touch a large number of fans for your page.
"Social networks are a way to differentiate yourself from the competition, to highlight your specificities and to position yourself as an expert in the field of beauty and well -being."